How Evolution of Smooth Became the Number Two Best-Selling Lip Balm on the Market

Evolution of Smooth, or EOS, has revealed the strategy for their success in this exclusive interview with Fast Company.

EOS lip balm is one of the most successful brands in the country, second only to Burt’s Bees. The company sells 1 million units per week and is worth $250 million but, by 2020, could be worth $2 billion.

Little has been known about the company’s strategy before now, but the co-founders of the brand have shared their game plan.

The company started with an idea, as all company’s do. In this case, the team wanted to shake up the lip balm industry. After all, the industry has remained much the same in the more than 100 years it has existed. The approximately two-inch, clinical-feeling tubes that brands like Chapstick come in have been the standard for almost that entire time.

So, the EOS team set out to offer something new to the industry without creating a gimmick or a passing fad, and that’s how they came up with the now familiar orb-shaped containers. The containers are meant to stimulate all five senses.

The EOS team also did their research. They found that women are the primary purchasers of lip balm despite the industry choosing to market and sell the product as mostly unisex. The team zeroed in on their demographic: millennial women.

But, even after coming up with their great idea, many stores didn’t want to carry their product. The team got their big break though when a purchaser from Walgreens showed interest in carrying EOS. It wasn’t long after that mass merchandisers like Target and Wal-Mart wanted in, and now, seven years later, EOS can also be found thru online store including Lucky Vitamin and Ulta.

To find out more about EOS’ journey to success, read the exclusive interview here.

Learning More About Doe Deere

Cosmetic brands are far and few between, making it difficult to know which one is right for you. The problem that a lot of people often have when choosing Cosmetics is that they do not know what type of ingredients are in the each product and they might find this to be a problem for them down the road. When you know you are using great quality products with amazing ingredients, you will find that this benefit you tremendously and allows you to feel confident in your decision to use that particular brand.

One of the best cosmetic brands out there is known as Lime Crime and it is definitely something that can benefit you when you make the decision to go with it. This amazing brand is owned by a woman named Doe Deere and she takes it upon herself to continually bring new products to people who are interested in using her line of cosmetics. One of the most important things that Doe Deere is passionate about is the fact that all of her Cosmetics are cruelty-free, which means that you can feel confident and comfortable using them on your own skin. She also makes sure that each and every product that is put on the market is totally vegan for those who are conscious about what they are putting into their bodies.

What you will find when it comes to Doe Deere and her company known as Lime Crime is that this is actually one of the most popular cosmetic brands on the market right now. In fact, lots of women are lining up in front of one of those high-end Cosmetics stores just to buy the latest products put out in this line. Lime Crime is also quite reasonably priced, allowing you to buy great products that do not break the bank just because you want to look good and know that you are buying items that are vegan and cruelty-free in every which way possible.

One of the first things that you might want to do when it comes to knowing more about Doe Deere and her company is to visit her on social media to see what she is up to. She consistently writes updates on different types of products that are coming out within the Lime Crime product lines so that you can be kept updated on what to expect from her. There were a lot of things that come when using the Lime Crime brand and this is why so many people have decided to do this for themselves. This is something that can definitely help you to feel and look your best because you are using a product that is truly going to work and deliver in terms of what you are able to get out of it. Doe Deere has truly put her passion into this particular product line and you could see it when you look at any of the different products and ingredients that are put into each cosmetic that you might want to buy for yourself.


The Process of Becoming a Topnotch Lawyer in Brazil

One of the most coveted professionals in Brazil is becoming an attorney. Here are some savvy tips and pointers to get you started on the right path to success as a lawyer in Brazil. The nation gained her independence from Portugal in 1822. Soon after that, the nation created its premier legal system. The process of training Brazilian lawyers quickly ensued and the first law school was set up in 1827 in Sao Paulo city and Olinda.

Their current system borrows heavily from numerous cultures. For instance, some aspects are borrowed from the Portuguese and their Civil Code originates from the Italian legal system. There are three vital prerequisites for one to become a practicing attorney in the South American nation. They are:-

1.   Pass the vestibular

2.   Get a law degree

3.   Take and pass the national bar examination

How does the education system in Brazil work?

First, the high schoolers take a national exam and upon attaining a particular grade. A law degree takes less than five years to complete in both private and public universities. Any institution must be fully accredited and authorized to offer the course by the relevant authorities for instance by the National Commission of the Attorneys of Brazil Federal Council and by the Ministry of Education.

It is mandatory for a prospective student to take up some subjects in high school before being accepted into law school. The compulsory subjects are clustered in three broad axes:-

1.     The Basic Education axis

2.    The Professional Education axis

3.    The Practical Education axis

Each axis contains important subjects which are of particular importance to the legal profession. Subjects like sociology, sciences, economics and up to 300 hours of mandatory vocational training as a lawyer.

Brazilian Bar Association

After graduating, it is now time to look for an internship position before facing the OAB. This acronym stands for Ordem dos Advogados do Brasil. The national bar exams are conducted three times a year, and it comprises 80 MCQ’s. The overall pass mark stands at 60%.

About Ricardo Tosto

Mr. Tosto’s story is a typical rags-to-riches story. The leading Brazilian lawyer started off in a small office space, but he is now one of the most respected and revered corporate litigation experts in the nation. He currently owns the largest law firm in Brazil. He’s worked with private and public corporations, multinationals and politicians.

Madison Street Capital Nominated Again

The 15th Annual M&A Advisor Awards announced their finalists for this year. On the list were some familiar names and some fresh new players. The latter is the up and coming Madison Street Capital.

Madison Street Capital blew the industry away with a deal that made their name known. With a client company, Dowco, they acquired Acuna & Asociados S.A. Their role in this deal was lead by Senior Managing Director Karl D’Cunha. This put them in the nomination category for International and Industrials Deal of the Year (Under $10MM)

In addition to that nomination, Madison Street Capital scored the nomination for The Boutique Investment Banking Firm of the Year. This award puts investment banks like this on the map. With a focus in middle market, Madison Street Capital used excellent strategy and focus to provide diverse financial options. Learn more:

Bankruptcy services, Buy Out Advisory, and Corporate Governance are just some of the network’s specialties. With resources and expertise abound, Madison Street Capital has a diverse ability to meet many business and company needs.

This company is dedicated to assisting in cooperate growth. Not only is it their passion, but their skills align pretty perfectly. Madison Street Capital accepts diverse clients. Whether private or public, their team works hard from their offices in North America, Asia, and Africa.

Creating opportunity and facilitating success are at the forefront of this 2016 nominee’s plans for the clients they support. This spans across all industries. From healthcare to real estate, Madison Street Capital is earning their nomination the world over.

While the acquisition of Acuna & Asociados S.A. was a hit, the every day moves that this company makes are what keep them so deserving of their nomination and their industry respect.

Madison Street also received nomination and won the 7th Annual Emerging Leaders Award, making them a strong contender in the upcoming awards for the 15th Annual M&A Advisor Awards. This is proceeded by their Wins Cross Border Deal of the Year.

Gorgeous Hair by WEN by Chaz

Gorgeous Hair starts with using the right type of product. If you are currently using the shampoo of any brand, you are literally stripping your hair of all of its natural oils that keep it looking its best. This is why a lot of women have been switching to Cleansing conditioners because they truly were you can transform your hair for the better. Cleansing conditioners come in a variety of different scents, one of the most popular brands out there is known as WEN by Chaz and you have probably heard of them in the past.

The reason WEN by Chaz is so different from anything else you have probably used in the past is because this is a true cleansing conditioner. This means that there is a blend of oils and natural ingredients that will actually clean your hair and leave it soft and shiny. More women are realizing that this brand is one of the best out there and so they have been making the choice to switch to it and are thrilled that they have done so. This is a good idea for you to think about if you have been struggling with hair that is brittle and dry all the time.

Sephora endorsed WEN by Chaz is also reasonably priced so that you can feel it fits easily into your budget every single month. Because of the fact that WEN by Chaz has been around for quite some time now lots of women are finding that they have a favorite smell and so they gravitate towards that as opposed to anything else. Getting your hair to look amazing can be difficult because there are so many different products on the market ( that make it hard to know which one is right for you. What you will be amazed to know is that cleansing conditioners are obviously the better choice and can totally transform your hair and get it looking amazing. Check out the WEN infomercials on YouTube for more information.



Solvy: Helping With Math

Math is not a subject for everyone. There are a lot of people that find themselves stuck when it comes to some of the more complicated math problems. Students often find themselves panicking at the equations that are littered with letters.

For the longest time, the only option that students had was to just take the failure or the low grade in algebra. However, there are developers like Alexei Beltyukov who have come up with a solution to the issue. As a result, students have been given something that could not only help them learn the equations but also help develop their confidence with the topic.

 Alexei has developed Solvy as a platform that can help students learn math. There are a lot of advantages that come with this platform. For one thing, teachers can find out where each student needs the most support so that he can make sure that he gives them the support they need in the topics where they are struggling the most with.

With the help of Solve, more students will learn how to figure out the math problems. As a result, more students will make it through the class with higher grades.

While a lot of people may not understand why math is important, it can actually help with a few different things. For one thing, math can help with figuring out budget and other activities.

Alexei Beltyukov has developed something that could not only help students solve problems, but also help them learn skills that could be applied to the real world later on in life.

This invention from Alexei does not just help students, but also saves time for teachers. They can take the time to grade the work that is returned to them so that they can prepare the next lesson.

Bold. Bright. Doe Deere. Lime Crime.

As a blogger, Doe Deere was very vocal about what she liked and what she didn’t like. She did not like the rules of the makeup and fashion industry but she did like the colors that they utilized in the fashion world. She simply hoped for something more in the makeup world. She wanted something that would give her the chance to express herself on her face in the same way that she was able to express herself in her clothes. This was the biggest dilemma that she had as a makeup blogger and as someone who loved color.

She also recognized that many of her readers were the same way. They wanted color in their makeup collection. They did not want boring beige or tones of sparkly gray. They wanted bright. They wanted electric. And, they wanted to have it all to make the perfect colorful look of makeup on their face. She knew that she had to come up with a solution instead of just continuing to create boring makeup looks that she knew that her readers would not like or that she knew that they would not want to try because they, like her, wanted to have color.

She started making her own makeup in a way that nobody else had done before. She used pigments and specific ingredients that allowed her to make colorful makeup choices that would last. She also made sure that all of the makeup that she used was high-quality and cruelty-free. This was something that she was passionate about and something that she felt should be included in her makeup routine. She wanted her readers to be happy with the things that she did and knew that these things were important to all of her readers, as well.

With that, she started to sell the makeup that she created. Lime Crime was born out of necessity and as a result of something that she truly felt passionate about. The brand was intended for anyone who wanted color and who wanted to be able to get the makeup that they wanted. She solved another problem, too. The makeup that was brightly colored in the past was filled with harmful ingredients. She eliminated those from her own makeup and made sure that her customers (who had been readers before) knew that she was using ingredients that would not be overly harmful to their health.

Learn more about Doe Deere!

Lovaganza- A Celebration of Cultures Around the World

Hands across the world may well be an appropriate name for Lovaganza. They have a goal on, which is to create an understanding of what our connections to each other are. They also want to show the world what makes each and every culture unique in its own way. Maybe this will be a step in the right direction to have a prosperous and healthy world in which to live.

By showcasing the different cultures around the world on they will show us all the different ethnic backgrounds, their culture, music, and art that makes up our world.

This extravaganza of Lovaganza will run from May to September 2020 and will have an entertainment genre that has never been seen before. All of this will take place simultaneously around the world in eight different locations.

Inspired by the past, present, and future of our cultures you will begin to feel the nostalgia of years gone by. The atmosphere will remind you of the era of the World’s Fairs and the old Cinerama.

In 2017 a Traveling Show will hit the road to promote the celebrations of 2020, and to present its goals and the mission it has undertaken. They will be presenting a sample of the new cinematic glasses along with a free 3D immersive experience.

The Immerscope is a ground breaking cinema screen with an 180 curved wraparound, glassless screen that will let the guests see the different cultures of the world by viewing an animated series, The Marvelous 12.

Visit one of their pavilions in the caravan where they will present “A Walk Around the World”. This attraction in Lovaganza will literally allow the audience to walk around the world, in different countries on all the continents. They are presenting this exhibition in hopes of promoting a better understanding of just what makes us unique and unites us all.

They have scheduled three celebrations to reach their goal of a healthy, prosperous world to live in. These celebrations are being called Lovaganza 2020 for unity, for peace, and for abundance.

On September 14,2020 people in America, Africa, Asia, Europe, Middle East and Oceania will unite in “Hands Across the World “. Lovaganza is to be a worldwide event to demonstrate unity by millions of people holding hands to form a human chain through all of the continents.

By way of a Unity Machine, a virtual bridge over the mountains, deserts, and oceans will allow a person to connect on a screen with someone on another continent.

Madison Street Capital latest M&A Advisor Nomination a Test of Things to Come

The Annual M&A Advisor Awards has nominated Madison Street Capital (MSC) in the list of finalist for its upcoming 15th gala edition following outstanding achievements in deal making and the financial sector. A report published by on August, 2016, indicates that Madison Street Capital was nominated under two categories, the International and Industrials Deal Maker of the Year and Boutique Investment Banking Company of the Year. The privately held corporate finance advisory services firm has in the past few years been very successful at undertaking M&A transactions and raising capital. The International and industrial deals under scrutiny are those classified under the $100 million category. The investment and industrial deal that led to the short listing was the transaction involving the purchase of Acuna & Asociados by Dowco.

Madison Street Capital alongside its senior MD Karl Calhuna played a crucial role in overseeing the grand acquisition in the steel detailing sector. Part of the reason why this deal stood out according to the company MD was because of its complex nature. The transaction involved piecing together numerous moving components and streamlining cross border agreements. On his part, the CEO of Madison Street Capital Charles Botchway attributes the latest wave of success and recognition to the company’s diligent dealmakers who work around the clock on multiple time zones to match and support various clients and businesses. The long awaited 15th Annual M&A Advisor Awards Gala will take place at the New York Athletic Club on November 9 before a packed audience that will witness the announcement of the eventual winners.

About Madison Street Capital
Madison Street Capital is at the forefront of providing corporate advisory services, chief among them is financial advisory on a global scale. According to the company website,, this highly successful international investment banking group offers business valuation, financial opinions, mergers and acquisition expertise and corporate financial advisory services. The company’s other areas of specialty include financial reporting, capital raising, financial opinions and tax compliance. The bulk of clients served by Madison Street capital are private and publicly held businesses in different economies.

As experts in mergers and acquisition, the Chicago based investment outfit has taken a keen interest in emerging markets because it sees huge growth potential in these previously underserved markets. The level of professionalism and dedication of the company staff has earned Madison Street Capital lots of plaudits from across the world. According to, Madison Street Capital professionals have vast experience in partnering with middle market companies from a cross spectrum of industries with the aim of producing successful outcomes. To do this, the experts are adept at analyzing every client’s needs before coming up with corresponding financing solutions and potential clients.

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Marc Sparks’ Spark Tank

We’ve all heard of Shark Tank, but are you familiar with Spark Tank? Spark tank is an innovative idea that helps fund social services and nonprofits by providing them a unique opportunity to compete for grant money and mentoring from Marc Sparks, a successful Dallas entrepreneur and venture capitalist. Sparks and Lynne Sipiora started the venture after considering how social services and nonprofits causes in the Dallas/Fort Worth area could greatly benefit from entrepreneurial skills.

In order for organizations to participate in Spark Tank, they must have been a 501c3 nonprofit that has been around for at least 2 years. Once chosen, finalists are given the opportunity to present their ideas and show how they will weigh the results, and from there decision are made and grants awarded. It is a fun process that draws a lot of attention to community needs and in one organization’s case, gives them the funds to get the ball rolling.

Sparks is an entrepreneur at heart and has made it personal concern that finalists succeed in their goals. His mentoring program assure the nonprofits that they are presenting themselves to the best of their ability, and taking advantage of lucrative opportunities along the way. His grant money is intended to ‘spark’ the programs, but more entrepreneurial smarts are needed to continue to succeed.

October 1st is the deadline for applicants to compete in Spark Tank’s round 3. There are three total rounds and a winner will be chosen from each. The three round winners will then go on to compete against one another in December. The winning applicant will take home the prize.
While Marc has lead a series of successful business ventures in the past, this is also not his first venture into philanthropy. He has helped to transform the Samaritan Inn, a Dallas homeless shelter, from a run-down shelter to a thriving center that feeds over 200 people per day. He built a transitional housing center and helped start a successful tenant run thrift store. Moreover, he has also written a book, “They Can’t Eat You,” which gives readers an optimistic view of how anyone can be a successful entrepreneur.

Stayed tuned coming October to find out who the third round winner of Spark Tank is, as they prepare to go up against the first two round winners, Mommies in Need and Dogs Matter.